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Essential Elements of Every Successful Internet Post

The Introduction – must do all of the following:
  • Identify who the ideal reader is
  • Make clear what is going to be taught
  • Make clear what the benefits are to be gained or the dangers that will be avoided
  • Make clear the purpose/thesis of this article
  • Do all of this in an original, catchy, and interesting manner
The Lesson – could include one or more of the following:
  • The elements that support your argument
  • The x-number of exercises you’re going to teach
  • The science behind why something is or isn’t
  • Actionable takeaways for the reader to go apply in life – right now
Each element of The Lesson section should reflect back on what you promised in the introduction and directly relate to the purpose/thesis.

The Conclusion – ideally does all of the following:
  • Reminds the reader what they just learned
  • Reminds the reader of the benefit gained if they do the takeaways
  • Sends the reader off with new hope or poses a question to ponder
Becca Borawski Jenkins
Writer & Editor
Becca Borawski Jenkins is an editor, writer, and writing coach. She is currently the Managing Editor at both The Whole Life Challenge and StrongFirst. She specializes in building authority and readership through high-quality content. She also coaches private clients, does developmental editing for non-fiction book projects, and ghostwrites for a variety of story-telling projects she can’t tell you anything about (but that are super, super fun).
Published inWriting for the InternetWriting Technique
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